La Poste, a unique multi-business group, aims to become a European leader in local postal and banking services in the next five years. True to its public service commitments, La Poste Group’s main goal is to become a benchmark in modern public enterprises. This means helping to build local projects that are essential for regional development. La Poste’s involvement as a partner in the Marseille-Provence 2013 European Capital of Culture project was a logical step towards attaining this goal. Marseille-Provence 2013 will bring together hundreds of thousands of visitors as participants in events based on trust and sharing.